Jasper Norton

Project Overview: Custom Product Labels for Jasper Norton

Client: Jasper Norton, a renowned cocktail mixing company.

Objective: To design and create two distinct sizes of product labels for Jasper Norton, catering to different market segments.

Details:

1. 128oz Label: This larger label was crafted specifically for the wholesale market. The design needed to be visually impactful while conveying the brand's premium quality, and it had to accommodate the necessary wholesale information in an elegant yet readable manner.
2. 16oz Label: Tailored for retail consumers, this label was designed to wrap around glass bottles. The challenge was to create a label that not only stood out on retail shelves but also resonated with the end consumers. The design needed to encapsulate the brand's essence, be visually appealing, and provide clear product information in a limited space.

Process:The project involved close collaboration with Jasper Norton, particularly with Monica, a key team member. Initial concepts and mock-ups were developed, followed by iterations based on feedback. Attention to detail was paramount, with a focus on typography, color schemes, and the overall aesthetic to align with Jasper Norton’s brand identity.

Outcome:The final labels were well-received, effectively balancing brand representation with functional information. The 128oz label has enhanced Jasper Norton's wholesale presence, while the 16oz label has significantly boosted retail visibility and appeal.

Reflection:Working on this project was exhilarating. It offered the opportunity to delve deep into the world of product branding and packaging design. The collaboration with Monica and Jasper Norton was seamless and highly productive, leading to a successful outcome that met all objectives. Looking forward to future projects with Jasper Norton.